Predominantly, I operate in the digital world.

I can offer a variety of design services, from creating the artefacts that are needed to visualise and explore design solutions such as; prototype design, wireframes, experience maps, user flows and UX architecture. To facilitating the processes and practices that are needed to help reach true innovation and understanding, such as; stakeholders design workshops, ethnographic research, user testing and service design thinking.



  • Design Research

  • UCD methodologies

  • Design Strategy

  • Brand Strategy

  • Content Strategy

  • Creative workshops

  • Design Management

  • Wireframing

  • Experience Mapping

  • Stakeholder Interviews

  • User Flows

  • User Testing

  • Rapid Prototyping

  • Personas

  • Observational research 

  • Futurology

  • Blue Sky Thinking


  • Sketch

  • Photoshop

  • Illustrator 

  • After Effects

  • InVision

  • Omnigraffle

  • Keynote

  • Google Apps

  • Flash

  • Premiere

  • Pixate

  • InDesign 

  • Cinema 4D

  • Axure

  • Final Cut

  • HTML / CSS

  • Actionscript

  • Javascript


VMatsoukas LTD - Designer & Founder

(March. 2016 - Present)

VMatsoukas is my limited company I contract through, providing various design services.

Contracts & Clientele include:

  • Service Designer & Researcher at FJORD: Working Client-side I have lead the UX research of a digital transformation project for the world’s leading Home Improvement organisation. 
    Working within an agile team, facilitating workshops, research synthesis & analysis, utilising research methodologies, prototyping & applying service design
    • Conducted 70+ user interviews testing products, ideas and concepts
    • Created research artefacts and design prototypes when needed
    • Quick playbacks after each research to the whole of the agile team, so they can quickly start working on changes in each sprint
    • Collating findings under each research objective for a more focused analysis and direction
    • Creating empathy within the product team
    • Collecting all user research’s raw data into themes and discoverable content
    • Reflecting on innovation practices and research findings, I offered strategic recommendations through relevant visual for effective communication
    • Collating findings into themes for further and future guidance and knowledge building

Sep 2016 - Jun 2017

 UX/UI Designer at Studio Dot Info: Lead the re-design, re-architecture and future vision of the Evolution platform
May 2016 - Jul 2016  

3DPlex - Co Founder, Experience Designer

(November. 2015 - Present)

 We operate in the fields of 3D Printing and the Internet of Things. Our ambition is to transform the process of how things are made and by who.

What we foresee is that 3D Printing technology will shape the world and disrupt several industries, in ways we can barely imagine. What is missing is a platform that will connect innovation, accelerate adoption and enhance simplicity. This is where we come in.

Hudl - UI & UX Designer

(Aug. 2015 - Jan. 2016)

Sole designer in Video Interface squad:

  • Lead user research for my squad, including user interviews and usability tests with coaches and athletes from different sports and markets (USA, UK) 
  • Lead the design efforts in conceptualising and visualising Hudl’s next-generation video platform. With an aim to bring coherence across Hudl’s different offerings, users and sports by applying a holistic design thinking approach

Monitise Create - UX Architect

(Feb. 2014 - Aug 2015)

User Experience Lead, main responsibilities include: 

  • Discovery and Concept development: Through design workshops, client and user interviews, user research, brainstorming and blue sky thinking.
  • Design and production: Through information architecture mapping and content strategy, user flows, wireframes, technical specifications and rapid prototyping.
  • Testing and Creative direction: Working with development and QA teams, while guiding Visual Design production and delivery.

Imano - Digital Designer

(Aug. 2012 - Feb. 2014)

Involved from concept development and strategy to product innovation and deployment. Gaining daily experience from mockups and prototypes creation to final designs. Experience working with global clients such as CitiBank, Celtic FC, ATP Tennis, NBC Universal, NHS and Pearsons just to name a few.

Pocket App - Mobile UI & Graphic Designer

(Apr. 2012 - Aug. 2012)

Various web & mobile design solutions including mock-ups, prototypes, UI & UX design and all sorts of graphic design solutions.

nsCoding - Freelance Mobile Designer

(May 2010 - Apr 2016)

NSCoding is an application development studio based partly in San Francisco and partly in Berlin. I provide UX consultation and UI production services when needed.



MA, Design & Branding Strategy, Merit
Brunel University, London

Modules consisted of: Strategic Design Management, Branding Strategy, Creative Enterprise, Design Research, Design Branding/Innovation Futures, Design Dissertation 

Master thesis titled under: The Connected Fan - Enhance in-stadium experience through design strategy and the Internet of Things.

BA, Graphic Design for Interactive Media, 2:1
De Montfort University, Leicester 

Modules consisted of: Graphic Studies, Critical Studies, Image Making, Media and Communication Technology, Live Drawing, Motion Graphics, Sound Design, Applied Professional Practice Studies, Major Negotiated Project,


The PC Priestley Award

Dean of Art & Design & Academic Staff, June 2010

"Has been awarded the PC Priestley Award for outstanding performance in the second year of the course leading to a BA (Hons) in Graphics"


Best App for Fans Award

Sports Technology Awards, 2014

for CelticLive | Role: Lead UI Designer / UX Designer


Best Achievement – Marketing

The European Club Association (ECA), September 2014

for CelticLive | Role: Lead UI Designer / UX Designer


Most Outstanding Innovation

Best Business Awards, March 2015

for Smartbank | Role: Lead UX Designer / Design Strategist

Judges said: "Santander has taken the fear out of checking your bank balance with its SmartBank mobile app, which displays information in a friendly, meaningful way. Users can personalise their figures so they can check how much is coming in and how much they are spending at certain retailers or restaurants etc. For the bank, it helps them understand their customers and offer them other products. Proving how popular it is, already more than 60,000 customers have downloaded the SmartBank app. A brilliant product by a smart bank that others are sure to copy." 


Webby Mobile Sites & Apps - Sports Category - Runner Up

The Webby Awards + People's Voice, April 2015

for FIFA | Lead UX Designer

People have said about me


"We were very lucky to have Vas join our CX team at Blue Latitude in 2017/18. He was a very welcomed and respected member of the team as well as delivering above and beyond what was asked of him. Vas fit into our team and worked with us to deliver two complex and high stress projects and our clients were extremely pleased with all of the work that was delivered. I look forward to when he will come back and work with us again."

Elisa del Galdo - Head of Customer Experience at Blue Latitude Health


"I worked with Vasileios in several projects and prototypes at, he has a great understanding on how to build products that have impact, a very strong opinion on user interaction and awesome design skills. 

I recommend Vasileios for anyone that needs a creative mind to improve their software. He is also a pleasure to work with as an individual."

Patrick Chamelo - Team Lead Software Engineer at Facebook, San Francisco


"I worked with Vas at Hudl and he is a top-tier professional. His design skills are top-notch, and one of the hardest parts about working with him is having to pick which one of his designs you like the best since they are all quite good, and then having to find something to critique, since there's not much negative feedback you can say about his work.

Also, he's a very cool person to hang with, fun and upbeat, and definitely easy to work with. You'll be hard-pressed to find a better designer than Vas for your team."

Josh Kimmelman - iOS Developer at Hudl, New York



I had the pleasure of working with Vas on both of my FIFA projects at Monitise Create. Vas is an amazingly detailed lead UX Architect, who doesn’t just get the job done, but does it well. He is an excellent communicator / presenter and goes the extra mile to ensure the team are on board with the best possible experience for the end user. His expertise and commitment have been invaluable to the success of the FIFA projects. I wouldn’t hesitate to highly recommend him.

Corinne Wichmann - Senior Project Manager at Monitise Create


"Vas is a pleasure to work with, and ensures that the project will contain excellent user experience flows, documentation and future planning. 

Always challenging the current thinking to ensure all angles have been thought about, he works on his own initiative to produce fantastic quality work, which shines through in the product. 

Very easy to work alongside and get on with, Vas is dedicated and has regularly worked long hours at evenings and weekends to ensure the product is the best it can be. I would have no hesitation in highly recommending him for your product, project or company."

Oliver O'Grady - Senior Project Manager at Monitise Create


"I’ve been working with Vas since the start of his career, and the rate at which he’s learned and excelled at his craft is astounding. An unparalleled ability to pay attention to detail and think through the deepest details of UX, coupled with a drive and passion for excellence. 

Vas has quickly become one of the best Creatives I’ve worked with. I am so convinced his work is of the highest quality and that his desire to be the best is an unstoppable force.

 I would have him work with me for the rest of his career. I would only recommend Vas to an environment that deserves him"

Marc Rousseau - Head of Delivery at Monitise Create & Imano


"I thoroughly enjoyed working with Vas. He has an excellent blend creativity and good rational thinking and problem solving. He's that rare blend of excellent UX and brilliant Visual Design. 

I would work with Vas again in an instant."

Nick Lockington - Creative Director at Imano