GOOGLE AI MARKETING HUB
End Client: Google | Consultancy: Rehab | Role: Lead UX Designer
Summary
I led the UX design for Google’s Trends and Insights Assistant (TIA), an AI-powered POC designed to revolutionize trend analysis for a global marketing team. The client faced challenges with slow response times, labor-intensive processes, and high costs associated with traditional trend analysis methods. TIA enabled the team to identify and analyze trends in real-time, significantly accelerating the insight generation process, empowering marketers to stay ahead of the curve.
The success of TIA POC attracted a huge interest within Google, winning internal awards and attracting additional budget. This recognition took the tool into its next MVP stage, or what we called “AI Marketing Hub”. In that SOW I was allowed to explore additional AI opportunities in the marketing space, expanding the tool’s scope to include and integrate more tools and workflows, such as “Idea Generator” and “Inclusivity Marketing Assistant”. This work resulted in more agile and informed marketing strategies, ultimately enhancing the client's ability to connect with their audience and achieve their business objectives.
Process & Results
Seamless Shopping Experience: I prioritised designing an intuitive and non-intrusive shopping experience within the video player. This involved subtle product highlighting, clear calls to action, and a streamlined consumer conversion process to minimize distractions and maximize SME sales.
Product Discovery & Curation: Focused on presenting a diverse and compelling selection of products from various Black-owned businesses. This involved collaborating with curators and employing effective filtering and search options to help users easily discover products that resonate with them.
Mobile-First Design: Ensured a responsive and optimized experience across all devices, with particular attention to touch interactions and mobile payment gateways.
Performance Optimization: To avoid disrupting the entertainment experience, I prioritized optimizing the video player and purchase flow for speed and efficiency, ensuring a smooth and seamless user experience even on slower connections.
Accessibility: I adhered to accessibility guidelines to make the experience inclusive for all users, including those with visual or motor impairments.
UX frameworks to analyse the overall experience
